The only person common

 General Motors COO Fritz Henderson did not know (Fritz Henderson) whether to participate in the following survey: The McKinsey Quarterly (McKinsey Quarterly) a survey concluded: team, CFO always be considered the most boring man.
this recently published article, the McKinsey analysts put together some 164 current and former CFO to the new CFO's job advice: you have to do first one can bring value-added audit, to understand the views of investors on the company and determine your company's strategy as the market will adjust and what response to make. Another common suggestion is: CFO should be the CEO of the faithful partner: whether the outside world praised or question the CEO's decision, you have to support him.
This is almost Henderson was promoted CFO positions at GM before the actual description: Henderson dealing with the General Motors North American market in 2005 after losses, but both good bad, he has been standing Wagner (Rick Wagoner, GM chairman and current CEO) side.
Now, in March this year, was promoted to president and COO of General Motors, Henderson is still the company : he is the only possible successor to Wagner as General Motors, the top leadership of the people. and Ford successors of the large number of different lists, in general, Mr Henderson will be welcomed by future leaders.
can explain the fact that this is from above, under a judge: Since 2000, Wagner took over after General Motors, the company had not established COO position. Henderson served as COO, will help to accomplish more strategic vision of Wagner, which was enough to be seen as the successor signal.
Thus, Henderson was promoted after the New York Times once commented: financial experience in a crisis mm This business is very useful to cut costs. He has great international experience, which makes him even more to meet the recommendations in the McKinsey survey one seems the most nonsense, in fact, the most important: the experience of the most valuable .
if we compare Henderson and Wagner's career at GM, you will find almost 10 years before they resume coincidence.
1977 graduated from Harvard Business School, Wagner, from the General Office of the New York financial analyst began in 1981, he joined the financial staff to do general office in Brazil, until 1992, was appointed General Motors CFO. and Henderson in 1984 from Harvard Business School to New York Office of Finance, was sent to Brazil in 1997.
then In Wagner was promoted to CEO CFO from North America in the process, Henderson completed in the accumulation of general management experience in the world. He started from Brazil, Africa, Latin America experienced the Middle East, Asia, Europe and North America in charge of the work of the various regions. even in the general This major global automotive company, Henderson's international experience is rare.
he had a few too rough, he went on an inspection tour at least 45 countries, and he will go to local dealers, employees and partners. Sometimes, he often go alone. in going to Brazil about 10 years before, he also managed GMAC (GE Capital) and parts business, Delphi, the GM for almost a versatile Henderson.
U.S. an automotive consultancy Center for Automotive Research (Center for Automotive Research) of David. Cole (David Cole) said: . Now, he is the right place at the right time to enter. These executives have rushed to Detroit and Henderson interviews. In addition, Henderson and GM also arranged a meeting face to face with other global executives, such as Gary is responsible for manufacturing. Kewei Ge (Gary Cowger), and is responsible for the procurement of Bo. Anderson (Bo Andersson).
starting from April, Henderson started his global tour, which is a system of universal assessment of the global market, is his own assessment and feelings. He started from Canada and Mexico, then to Asia , South America and Europe.
Henderson said: company official said: people who pay attention to .6 12, became COO in the first trip to China after the media briefing, he performed in regulation in the distance, and even the extra gestures are very small. Although for two years president of GM Asia Pacific, But the Chinese media interest in GM and Wagner, still much larger than the interest of Mr Henderson. However, people do not attend Henderson interview several.
this may be more suitable for the current situation of GM, they need to lay down the body burden of low-key, to start rehabilitation program. because of high oil prices and North American markets on the cart lost interest GM makes the recovery program before becoming a bit unrealistic. They need to adjust more models, brands, rather than just the cost of a fuss. in the awkward position of the world's first GM need to head down to hard work. < br> Henderson said: the shrinking of the whole segment of our overall market share caused by the pressure. figures, the worst GM, Chrysler sales down 25%, 16% of Ford, GM was 28%.
6 3, General Motors announced that the Hummer brand assessment and close four truck plants in North America and SUV factories, and more to do small cars and hybrids.
It was a tough decision. Now, the task falls on the shoulders of Henderson. GM consumers who carefully observed the traditional lead to higher profits the demand for vehicles, such as full-size pickup and SUV, but their eyes must be directed elsewhere. ; however, that consumers want more fuel-efficient cars. Therefore, we need to go in terms of passenger cars manufactured more profit, a lot of pressure because we are profitable. times of the Hummer brand is a strategic assessment done, not just the financial assessment, which means that the hands of 8 GM brands, began to reflect the development strategy is based on is not some mistake. in the high oil prices and the era of popular small cars, carrying the burden of huge losses the general, there should be no need to continue to hold the reputation of those who only look good, but it difficult to operate the brand, such as the Hummer.
by contrast, is the GM in May Opel has decided to inject 9.0 billion, to develop small cars. of which 6.5 billion euros will be used to develop new models and dynamical systems; other part will be put to a General Motors plant in Germany, the construction of the four. Opel Opel Chief Operating Officer汉斯德玛特 (Hans H. Demant) introduced 2012 years ago, Opel Opel will launch a series of new models including the 17 mm and 3 light commercial vehicles, passenger cars.
but also has been rumored before GM hopes to develop small cars on China's SAIC-GM-Wuling, and discuss whether the replenishment of the holding of this joint venture. Henderson said: This is General Motors in the U.S. market launch of the smallest displacement engine. on the 1.4-liter engine, GM will and global cooperation partners, such as China and partners. All of these plans will ensure that our products In the future there will be a better development, including in the U.S. market and the global compact car market. car brands, is now fully shape a concept of the Ford brand. GM's biggest rival Toyota in North America, only three brands.
Harvard Business Review senior editor Bronwyn Fryer criticism of GM is the He said the pressure will lead to organizational leaders mistakenly overestimated the potential profit of a product. in the automotive industry, these executives generally assume that consumers will always buy pickup and SUV. and now, consumers have to fill the tank with the purchase of to choose between a daily.
GM has some good to profitable products, such as the Chevrolet Malibu, Cadillac CTS Cadillac cars, as well as cross-cutting car GMC Acadia, Buick Enclave and Saturn Outlook. This is a powerful weapon for their future competition.
Henderson did the new market stringent requirements, must each have a success. He felt, this is General Motors, one of the ways out of the woods. We do not have that sense of superiority in the past, you can publish 5 products, if one of the 3 big success, can be fun to celebrate. brought an emphasis on marketing, close to the market approach, with Jim. Price and Jim. Law Ray into Chrysler and Ford, respectively, as the recent North American automotive market, product promotion activities in one of the features. Ford Therefore, the spread of introduced hundreds of thousands of army, started a campaign to promote through the flat and level to achieve efficient cross matrix.
General of the market sector 4 to 5 regional sales manager transferred to the Detroit headquarters, and the abolition of the regional office .8 brands were divided into four channels Among mm Chevrolet, Buick - Pontiac-GMC, Cadillac - Hummer - Saab and Saturn. arrange a sales manager for each channel.
GM is responsible for vehicle sales, service and market Mark, vice president of promotion. Rahner (Mark LaNeve) said: brand of affairs, and Detroit general manager responsible for only a channel development. They no longer run all over the area, but they have to care more about not just this brand. candidates also made a change from the .47-year-old Steve Hill was transferred to headquarters in north-central region, as luxury channel (Cadillac - Hummer - Saab) .44-year-old sales manager Kurt McNeil as the Chevrolet sales manager, he had is the central and southern region general manager Brian Sweeney from the .40-year-old Buick - Pontiac-GMC general manager of the retail business as sales of .54-year-old Sterling Wesley became general sales manager of Saturn.
the regional level by reducing management, allowing brand managers to focus more on developing its own branded channels. Rahner said that this new management structure to drive on products, advertising, promotion and reseller program in the key decisions, but also faster and more call good execution.
This is consistent with the logic of Mr Henderson. He said: whether the problem has been too late in the process, they find themselves did not find the right direction. in GMAC to sell before the contribution of this sector has been most of the profit. But GE Capital's earning power has not caused GM Note that, to their own business or car. and a contrast for example, IBM saw service in the more profitable at the same time, opt out of the hardware. now the market competition is not a better car, better software, but what made you valuable to provide better service and additional sales through more valuable to promote the realization of returns.
car market is not as simple as turning a small car, and if so, those companies do small cars such as Fiat, should be able to gain greater market share. sold the efficiency of the channel structure is not adjusted to change. consumer sentiment is changing the market confused volatile factors, they hesitated between different products , which is a great challenge to plan their products, companies can not meet customer needs anywhere, but the smart companies can guide and promote the needs of early discovery. Toyota listening to so-called market strategy, in fact, found as much as possible of potential consumers Buy them and their own psychological strengths combine technology or products, which made the brand building consumer trust. more, it is to rely on services to compensate for product deficiencies. they listen to the process, in fact, an Consumer education and repeated again to promote the process of their products.
This U.S. companies on the contrary, Americans have always been free to play, consumers like that is like, not like we get it back further improvements, so that appears to follow laws of the market, in fact, once the Toyota and other enterprises grasp the idea of the consumer market, Toyota, GM, consumption patterns are actually caught.
this, GM has not completely changed ideas. American and Japanese products, service model model , the conflict in the market will continue. Henderson said: Chinese media, including painted a good cost-cutting plan. from the end of 2005 to the end of 2007, reducing structural costs by 90 billion reduction in 2011 Qiangzai 50 billion in the next 10 years, General Motors structural costs 15.0 billion decrease.
, however, means GM can take very limited: reduce costs, turn our gaze to the fast-growing market, providing the technology to promote market development. The problem is that in all these respects, GM have been not the best.

6 on their own 15, GM vice president of product development Bob. Lutz said, will soon announce the name of a key supplier of batteries, problems can prevent the car market. can also be directly through the power outlet for charging.
Flemish Volt can only charge through the day to meet the needs of the people's daily travel. Can the same time to reach production capacity.
any case, the Chevrolet Volt GM will bring to market a new competitive edge. Although it has been unable to lead in electric car. By 2010, Toyota will launch lithium battery cars, which they announced at the Detroit auto show. Nissan production in California will be pure electric vehicles.
In this regard, GM had to endure mockery from rivals and the media. Wagner was in 1998 announced the launch of fuel cell vehicles in 2004, it is obvious that the product still is, the sample stage. not to mention the general give up the electric car EV1 project. General Motors in the past 10 years have done a lot of new technology direction, but it need to come out some practical results, not just to plan.
consumers in an article on a U.S. network of thread in the Volt, if GM does can be launched in 2010 Volt electric car, he was willing to wait two years to replace his 1994 Honda Accord sedan. but he suspected, based on a common commitment to the exchange rates in the past, this car out in 2012 may be relatively large, and probably can not achieve the desired results.
industry analysts Kevin. Ti South (Kevin Tynan), said GM has been working to maintain the pickup and SUV sales, so as to make money to cover the cost of the entire company. But as consumers increasingly worried about fuel consumption, such efforts to maintain change be difficult to sustain. While Wagner said it would produce more cars and hybrid vehicles and electric vehicles launched in 2010, but he needs to speed up.
Henderson said: 2010 Chevrolet Volt our models into the U.S. market to see if it can succeed, in order to decide whether or not to promote other markets in the world. do not backward. for the U.S. market, before the Honda, Toyota and other Japanese car manufacturers mainly in the Department of medium-sized, compact car segment of the market dominant, but Aveo models GM Malibu models and still achieved very good sales performance.
Henderson said: has a very strong competitive edge, we do not think this is the Japanese car market dominance. more and the right products to market. in need of local production the right products, which is 20th century, 20 years General Motors (GM) chairman, small Alfred. Sloan (Alfred P. Sloan JR. ) has said. But the development of new products is not a overnight thing. is responsible for GM's global product development Lutz old, Henderson is Wagner's successor, then the team at Henderson, who is Lutz's successor? < br> For general this super-sized company, whereabouts is still difficult to choose. The idea that GM can not lose its size, if different markets have become dispersed and attack, then he will soon be unable to compete with Toyota. And from the management point of view, too large organization, usually difficult to adjust the direction of the problem encountered, the ship turned around disaster. For such a large animal, emergency-type treatment does not solve the problem. You can not even determine, for the general, it is more need to learn from internal or from external forces of change.
Chrysler last year from the Day - a spin-off return to North America grams, the U.S. auto industry had thought that the U.S. needs a new business model car can be out of the woods. comments First, it does not intend to ask for help outside, while the same in North America, Chrysler and Ford have shown the potential to move closer to the Toyota model. Second, Henderson's office will not bring any turbulence, we will gather in his company , to start. This is lacking in the other two North American partners, they need to guard against possible competition within the team and differences.
GM in the history of CEO candidates, has been a financial or technology from the two routes, according to GM insiders say they have not seen many years of technical background of the CEO. Ford and Chrysler sales line now clearly the leading choice, want to copy Toyota's North American sales capacity.
1946, Peter. Drew Brakhage at General Motors for a period of 18 months of research, produce the . Now, GM is busy cutting costs and restoring profitability, they should probably calm down and analyze their own in the change, whether to follow the correct concepts of organization and strategy.
Henderson's words may give a temporary answer to these questions: